There are many factors and calculations involved in a successful home sale. At Keylo, we analyze every variable to get you the best deal and use our tools and expertise to deliver consistent results. It all starts with personalizing the entire selling process.
We form a partnership. At Keylo (and especially with Keylo Care), we want to invest in you from the moment we first talk on the phone; you aren’t a lead or prospect to us; you’re our partner in selling your home. Our goal is ALWAYS to educate you about the home sale process. We work together to sell your home.
Technology is in our blood, and we use it to your advantage. Machine Learning is neat, but it’s how we use it to get your home sold for more that matters.
It starts with data; you turn it into information, which helps lead action. For example, we use data from app.keylo.ca and do a simple k-means clustering (a machine learning algorithm), which groups people based on their home behaviour. Once grouped, we can understand their underlying patterns. Once we know the information, we target a similar buyer persona. We write personas in plain English for everyone to understand.
There are no cookie-cutter approaches here—we follow a unique process tailored to your home. We don’t expect your trust; we intend to earn it.
We say “This isn’t buying or Selling a home. This is Keylo” for a reason.
Before: Get the most accurate market value with an appraisal
We will provide you with the fair value estimation for your property and the potential for a great deal.
During: Full service marketing provided
A strategic marketing plan starts with identifying the target market. Who is the buyer persona that is coming to buy your home? Remember that it is buyers who ultimately set the price of your home. Once we identify our target, it’s time to market. We’ll show you in your personalized portal what’s happening. We can monitor your home 24/7 and adjust every piece of data to maximize the value.
After: We actively monitor your home and communicate with you
Quality results may mean changing strategy; we don’t simply list the property and walk away! You aren’t just kept in the loop; you are the center of it.
We offer two packages for those who wish to sell their home: Keylo Traditional and Keylo Care. Whichever one you choose, you’ll feel comfort in being informed every step of the way.
Pricing strategy depends on the seller, the market, the home and the buyer. Remember, the Realtor isn’t the market. The buyer is the one that sets the price on your home, while the Realtor is responsible for meeting your seller’s goals.
Keylo Traditional uses a CMA (comparative market analysis), while Keylo Care uses an appraisal.
With a CMA, a realtor looks at your home, then looks at some comparable sales and weighs them against your home. They may try to pick the one closest in features and most recent date, or they may use a high/medium/low of your home. Our goal is to take the information of sales and get it into a range of what your home would sell for to discuss where to price the listing.
Sold data tells you what people have done. Anyone can ask for any price, but that price isn’t confirmed until it sells, so don’t get too hung up on seeing some prices around the neighbourhood if they aren’t selling. The homes on the market come in handy when you build the buyer’s persona (CLICK HERE) for your marketing plan. What a buyer sees available on the market gives them comparables. Remember that they may also be looking in other neighbourhoods or towns to decide on a home’s value. The houses on the market also help you look ahead (sold data is always historical).
We discuss an appropriate pricing strategy. For example, maybe in a scorching market, you price at or slightly below the fair market value; maybe in a balanced market, you price at fair market value plus 5%. It depends and needs a discussion with the Realtor and a thorough evaluation of your buyer’s persona.
Keylo Care, on the other hand, uses an appraisal. With an appraisal, a certified appraiser has a look at your home. They also take comparables as part of their evaluation. Still, they can look at things like replacement cost and the home’s condition and make line-by-line adjustments to come up with a specific value. The key benefit is that it gives a concrete value to start a discussion. A good appraisal from an experienced appraiser should be within 2 to 3% for a reasonably standard home. The more every day it is (like a condo in a large building), the more accurate it will be.
Our goal is to sell your house instantly for the highest amount possible of any Realtor. We have to start somewhere on our path to that, and Keylo Care is our way of accomplishing it. Essentially, Keylo Care does more work pricing your home at the start and more work each day monitoring and adjusting that price. Keylo Care funnels and monitors a mountain of data that a typical Realtor can’t do all independently.
Keylo Care offers all of the services and tools of Keylo Traditional but takes it a step further. One way we do so is to pay for a third-party appraisal. Using a third party, we can start with an independent valuation to discuss without any bias. We begin with the appraised value and use that as our estimate of fair market value (FMV). Buyers will ultimately determine this price, but the appraisal is the best place to start. We’ll then position your home between 2% below FMV and 10% above FMV, depending on the right strategy for your home, the market, and the buyer’s persona.
We want to make sure you get the most you possibly can for your home. It usually means selling it around the average number of days on the market. Any complex algorithms we use are simply a guide to your Realtor, but having that at their fingertips lets them make decisions. Have you ever seen an asking price go up? Or a price that changes as much as once a day? It didn’t exist until now.
Once we monitor your home daily, we can analyze that data. It doesn’t mean your home has to change price daily, or even at all. It means that your Realtor can make that choice daily based on the best way to maximize the value of your home. Our machine learning will give your Realtor some great advice.
Wouldn’t it be nice if we not only monitored your home and analyzed data but also followed up with you exactly when you wanted us? We have a way to do that; we’ll give you a real-time report. We keep the data analysis proprietary, but we show you some of the inputs that sellers want to know about (views, likes, showings). At any time, text your Realtor to discuss it. Remember, we look at it daily but don’t want to bother you daily. Just let us know when you want/need us.