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Our process is key to consistent results. Whether you choose keylo care or keylo traditional, you will feel comfort in knowing each step right from the start. We show you what is happening in the process through your personalized sellers dashboard.
Using strategic real estate marketing & buyers psychology, Keylo has been proven to effectively increase the potential selling price.
Based on 2022 Keylo Care Sales in Edmonton vs an independent 3rd party appraisal – 2% is not guaranteed
We offer two packages for those who wish to sell their home: Keylo Care and Keylo Click. Whichever one you choose, you’ll feel comfort in being informed every step of the way.
Pricing strategy depends on the seller, the market, the home and the buyer. Remember, the REALTOR® isn’t the market. The buyer is the one that sets the price on your home, while the REALTOR® is responsible for meeting your seller’s goals.
Keylo Care uses a CMA (comparative market analysis), while Keylo Click uses an appraisal.
With a CMA, a REALTOR® looks at your home, then looks at some comparable sales and weighs them against your home. They may try to pick the one closest in features and most recent date, or they may use a high/medium/low of your home. Our goal is to take the information of sales and get it into a range of what your home would sell for to discuss where to price the listing.
Sold data tells you what people have done. Anyone can ask for any price, but that price isn’t confirmed until it sells, so don’t get too hung up on seeing some prices around the neighbourhood if they aren’t selling. The homes on the market come in handy when you build the buyer’s persona for your marketing plan. What a buyer sees available on the market gives them comparables. Remember that they may also be looking in other neighbourhoods or towns to decide on a home’s value. The houses on the market also help you look ahead (sold data is always historical).
We discuss an appropriate pricing strategy. For example, maybe in a scorching market, you price at or slightly below the fair market value; maybe in a balanced market, you price at fair market value plus 5%. It depends and needs a discussion with the REALTOR® and a thorough evaluation of your buyer’s persona.
Keylo Click, on the other hand, uses an appraisal. With an appraisal, a certified appraiser has a look at your home. They also take comparables as part of their evaluation. Still, they can look at things like replacement cost and the home’s condition and make line-by-line adjustments to come up with a specific value. The key benefit is that it gives a concrete value to start a discussion. A good appraisal from an experienced appraiser should be within 2% to 3% for a reasonably standard home. The more every day it is (like a condo in a large building), the more accurate it will be.
Our goal is to sell your house instantly for the highest amount possible of any Realtor. We have to start somewhere on our path to that, and Keylo Click is our way of accomplishing it. Essentially, Keylo Click does more work pricing your home at the start and more work each day monitoring and adjusting that price. Keylo Click funnels and monitors a mountain of data that a typical Realtor can’t do all independently.
Keylo Click offers all of the services and tools of Keylo Click but takes it a step further. One way we do so is to pay for a third-party appraisal. Using a third party, we can start with an independent valuation to discuss without any bias. We begin with the appraised value and use that as our estimate of fair market value (FMV). Buyers will ultimately determine this price, but the appraisal is the best place to start. We’ll then position your home between 2% below FMV and 10% above FMV, depending on the right strategy for your home, the market, and the buyer’s persona.
We want to make sure you get the most you possibly can for your home. It usually means selling it around the average number of days on the market. Any complex algorithms we use are simply a guide to your REALTOR®, but having that at their fingertips lets them make decisions. Have you ever seen an asking price go up? Or a price that changes as much as once a day? It didn’t exist until now.
Once we monitor your home daily, we can analyze that data. It doesn’t mean your home has to change price daily, or even at all. It means that your REALTOR® can make that choice daily based on the best way to maximize the value of your home.
Wouldn’t it be nice if we not only monitored your home and analyzed data but also followed up with you exactly when you wanted us? We have a way to do that; we’ll give you a real-time report. We keep the data analysis proprietary, but we show you some of the inputs that sellers want to know about (views, likes, showings). At any time, text your REALTOR® to discuss it. Remember, we look at it daily but don’t want to bother you daily. Just let us know when you want/need us.
To push the needle one step further, Keylo Click gives you the ability to lock in the price of your house at any point to ensure you are securing the amount you are comfortable with in the end. That means, you don’t have to worry about the price dropping or losing any capital. Keylo Click gives you the peace of mind you have been waiting for so you can sell with confidence and completely stress-free!
Ryan recently helped us sell our father's property. This was our first time handling property that was part of an estate in probate, and Ryan was a tremendous asset. He always took the time to answer any questions or concerns and was very knowledgeable. Ryan did an amazing job and we often felt he went above and beyond ensuring the property was being exposed to the right buyers. I would highly recommend Ryan without hesitation.
My parents are seniors and were struggling to sell their house for almost 2 years. When we started working with Ryan, we were seeing some hope. Ryan was dedicated to achieving our goal to sell the house in 3 months. He was professional and appeared to have our best interest in heart. Ryan always communicated pros and cons before we made any decisions. On behalf of my parents, I would like to thank Ryan. He for sure will be my contact for any future real estate transactions.
It was a pleasure to work with the guys at Keylo. They were helpful and interested. The REALTOR® they recommended was thorough, knowledgeable and professional. Keylo followed up to ensure our satisfaction. We were very impressed with our Keylo experience and found their service to be a very valuable resource.